Yesterday I received a notebook, which was sent to me by Fray Design Studios. Or should I say, I almost missed it! the rain was relentless as I tried to reach home in time for my sudden delivery which was due to arrive on the 23rd but made it here a day earlier. Oh heck, a prompt parcel delivery service…I’m not complaining.
Although this is the first time that I have reviewed a product on my blog, I would only ever review something sincerely. If it was any other way, I would just be wasting your time as well as mine.
Firstly, the customer service was perfect. I had a few queries about shipping etc., and lets just say – my questions can get a little bothersome. My inquiry was addressed in a polite and friendly manner which is always a plus.
A5 ring binder – style.
There are two things I love most about the notebook
- The sheets are lined in black and they do not have coloured margins – I personally do not like to write on a page that has pink or blue coloured lines. I prefer my pen ink to be the only colours on the page.
- The cover art.
The cover is of a smooth PVC material and although it is flexible, it does not bend or crease. It is sturdy, which I can imagine would not get damaged at the bottom of your bag whilst travelling.
Oh, the cover art! The design/print of the notebook cover is inspired by Pakistani art, more specifically; truck art. The highlight of the cover is the word ‘desi’, which is printed in the centre in Urdu. The colours and art definitely do give off desi vibes. Overall, I am impressed by the quality of the product. It is a beautiful piece to keep around your desk and I would definitely recommend it (it would also prove to be a great gift idea).
The business and the products are based and made in Pakistan.
From a dream to a business
When customer-business interactions are solely based online, they are minimal and it can be hard to get a feel of the personality behind the products, which is why I had a few questions of my own to ask Faran; the founder of Fray Design Studio.
– Tell us about the inspiration behind your brand name.-
Faran: Fray is my nature
The ‘frayed’ edges of a fabric is relatable to textiles as well. That gave me my brand name.
– Where did your journey begin? –
Faran: I was fortunate enough to stand 4th in a competition held by Messe Frankfurt’s Karachi office.
The guys that arrange Heimtextil, the largest textile expo in the world. I got a chance to visit the exhibition that year. That was a game changer.
We have been always prepared in uni to work for a company and rarely to work on our own, but after visiting the Fair…it was such an impactful journey that I started thinking about turning my studies into a business back when I was in my final year. After graduation I took a break, was jobless for a while and then started working for Alkaram textiles
It was quite a learning experience, but I wanted to do more.. and in the mean time, Crafter’s Expo started to show up in my fb feed.
I have been following a few brands namely Firefly and Ghazal Peerzada Creative Studio.. and I was sooo impressed and motivated by their work that I planned to quit my job and start to work on my brand to showcase at the Crafter’ expo. It boosted me and then I got an offer from a local Interior studio, Pith, to stock my products there.
– As a fairly recent start up, how do you stay motivated? –
Faran: I like to explore things, and I’m always curious to try something new.. sooo.. this is like my catharsis.
I love Pakistan.. I try to bring every element of pakistaniat I can into my designs.
It’s been 1.5 years and one hell of a ride, businesses is not easy and I’m very new to it, was a realization that hit me a few months into doing it. I have a full time job, I freelance and run my business alongside this.
– What is Fray Designs moto? –
Faran: To spread happiness.
I love a few people’s vision: Elon Musk, Mir MAK and YouTubers such as Superwoman and Marie Forleo, and a photographer Brooke Shaden..
They sort of helped me by sharing their stories and struggles.. which made me believe more in myself. I might be quite an introvert, but their lectures and stories have helped me understand myself better, taking risk now seems fun.
I’m not afraid to fail.. I’m afraid not to try at all.
I would like to thank Faran for sharing his unique journey. I feel inspired by his efforts and the success he has achieved thus far, to check out his original range of products, you can shop at:
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